Be an Economist

This past weekend I attended the NAR convention in Orlando. I had the opportunity to meet many brokers, sales agents, trainers, vendors and other industry professionals. This gave me a grand perspective of just how great this industry really is and how important of a role the real estate professional has in pulling the country out of our slump. Everyone was upbeat and optimistic. This is often hard to come by given the state of the economy and the fear of the unknown for most consumers.

As a real estate professional I see great opportunity for you. At the center of most media attention today is our economy. Given the housing market is at the center that puts you at the center. How knowledgeable are you about the housing market? I would guess you are the expert. You know how homes are moving and at what price. You recognize where opportunities exist. You are a local housing economist in your respective markets.

How are you networking to promote yourself as the local economist? How are you leveraging this knowledge to position yourself as a real estate expert? There is a great branding opportunity for you! Personally I know who I want to work with, and trust the "expert" to sell my home. Seize the opportunity.

Mark Teckenburg

Director of Market Development

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